Aldous Huxley stated, "I want to change the world. But I have found that the only thing one can be sure of is changing oneself."

Media has great capabilities, over 200 million users were added to Facebook in less than a year, it's growing at an exponential rate. It can definitely be used as a commanding tool to indoctrinate the masses, nonetheless, to suggest that it can change the world in regards to the environment is an overstatement. It can facilitate the educational process, but still as "wired" as our society is, not everybody is willing to tune in. You can't force people to engage with media.

Humans have become increasingly environmentally conscious in recent years.

Most adults today weren't educated in grade-school about negative affects we're having on our planet, mostly due to the unforeseen repercussions. Now that we're seeing the adverse affects, such as seen in An Inconvenient Truth, it's imperative that we educate our youth properly on how to make a difference. Environmental "smart games" so to speak, can have there greatest impact in schools. We know that when you begin to build something, it's important to have a strong foundation in order to be sustainable, this same foundation can be said, about kids in their early stages of life. Think of the children as the core, if you inform them with the vital information early on, that knowledge can serve as a potent tool, and they won't have to change the world, just themselves.